As a marketing, media and communications agency, words are a major and pretty integral part of what we do.
However, alongside well written, appropriate copy, the use of imagery and pictures can really bring a story to life.
When we are working with clients on PR-related material, we consistently examine whether the story will carry more interest and will be more likely to be picked up by the target media if the words are accompanied by an interesting and creative picture.
This is equally true when working on a brochure, or any other type of promotional document.
For me, the power of visual communication was highlighted across the course of the past week with the Remembrance Day tributes.
The powerful nature of the two-minutes silence on the 11th hour of the 11th day, allied to the silence before major sporting events and on Remembrance Sunday itself were vivid demonstrations of visual strength.
Whether it was seeing major cities come to a standstill, or over 80,000 rugby fans stand in silence at Twickenham, or the playing of the Last Post at the Cenotaph, each of these emotive and powerful images didn’t need words to enhance the depth and feeling of their meaning.
The old saying certainly still rings true.
A picture really can paint a thousand words.
